Bob Lederer RBDR

Google renames internal MR tool. Facebook releases internal research standards. (RBDR 06.16.2016)

Today on RBDR:

1) Google changes the name of one of its internal market research tools – and makes it easier for its members to actively participate.

2) Facebook releases its new internal research standards, which focus on, among other things, research ethics. You can read the basis of our coverage for this story by clicking here.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Bob Lederer RBDR

Neuroscience: what researchers need to know. Internet audience growth overstated. (RBDR 05.03.2016)

Today on RBDR:

1) What’s really happening with Neuroscience that researchers need to understand and apply, from Ipsos’ Elissa Moses, who spends most of her time exploring and refining the area the area.

2) A new video advertising calculation from the Video Advertising Bureau suggests that Internet platform growth is not as large as it is believed to be (Read the story here).

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.

Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it here.

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Bob Lederer RBDR

Facebook less useful for MR? Telling the difference between good and bad data. (RBDR 04.14.2016)

Today on RBDR:

1) Facebook content seems to be veering away from personal postings, which may render it less useful for research purposes.

2) Differentiating between “good” data and “bad” data is taking on new meaning and requiring additional steps by a business.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

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Bob Lederer RBDR

Google can’t look into jurors. Germany investigates Facebook. Ad-blocking increase (RBDR 03.07.2016)

Today on RBDR:

1) Attempts by Google and Oracle to investigate potential jurors on the Internet using information collected from a questionnaire was ruled out by a federal judge overseeing a suit over Java application programming interface copyrights.

2) Germany’s cartel office is investigating Facebook’s data collection methods for their openness with users as well as anti-competitiveness.

3) Ad-blocking on a global basis is gaining steam, according to quarter-by-quarter 2015 GlobalWebIndex studies.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

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Bob Lederer RBDR

What will drive VR adoption? Turner applies IBM Watson. Best Facebook Engagement. (RBDR 03.02.2016)

Today on RBDR:

1) What will most strongly drive adoption of Virtual Reality with consumers? Research firm Superdata says it’s smartphone exposures to VR.

2) Turner Entertainment becomes the first broadcast sales business to implement IBM Watson into its client advertising services.

3) The optimum conditions for Facebook engagement have been studied and analyzed by Buzzsumo.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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