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June 12, 2018. Today on RBDR:
Research Measurement Technologies’ Bill Harvey addresses the impact of GDPR, so far and in the foreseeable future.
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Today on RBDR:
1) One UK pollster correctly predicted that the populace would vote to leave the EU. How “Qriously” did it.
2) Chief Marketing Officers are taking control of responsibility of customer experience as part of a bigger evolution in which CMOs are being perceived more as revenue producers and far less as drains through marketing expenditures.
RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.
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Today on RBDR:
1) At year-end 2015, Nielsen eliminated its paper diaries for demographic data collection in America’s top 31 TV markets.
2) The European Union hopes to approve new data protections laws this month that, if approved, would go into effect in early 2018.
3) In what might represent the single largest fundraiser by a research organization, Palantir is $880 million richer and is now valued at $2 billion.
RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.
You are invited to read Decision Analyst President Jerry Thomas’ article on building strategic brand value: “Brand Strategy.” Find it here.
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Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) ARF’s first Erwin Ephron Demystification Award goes to Erwin Ephron. 2) Canadian polling legend Angus Reid leaves Vision Critical to head his own public policy issue institute. 3) TVB hires Hadassa Gerber. 4) Google is learning how to cope with Europeans who want to opt-out their personal characteristics and behavior from Google search data.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) Facebook’s new Audience Insights tool for marketers may be turning its data into one of the market’s most comprehensive planning tools. 2) Notoriously unpredictable New Product forecasting can be improved by 15-40% by considering and tracking online buzz for a good period of time prior to the product launch. 3) Google and other search engines face a very stiff new privacy requirement in the European Union: following through on user requests to remove their personal dat from their search information.
