Bob Lederer RBDR

What will drive VR adoption? Turner applies IBM Watson. Best Facebook Engagement. (RBDR 03.02.2016)

Today on RBDR:

1) What will most strongly drive adoption of Virtual Reality with consumers? Research firm Superdata says it’s smartphone exposures to VR.

2) Turner Entertainment becomes the first broadcast sales business to implement IBM Watson into its client advertising services.

3) The optimum conditions for Facebook engagement have been studied and analyzed by Buzzsumo.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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Bob Lederer RBDR

Surprising MR collaboration in book MR. Ad blocking turns advertisers to mobile. (RBDR 10.28.2015)

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Today on RBDR:

1) Nielsen and GfK, two of the research industry’s monster companies, agree to collaborate for the benefit of their book businesses.

2) The onset of ad blockers has advertisers looking longingly and seriously at mobile, specifically trying to learn and implement a process that will build mobile engagement.

RBDR is sponsored by 20/20 Research, helping you do better research.

Click here to read some of 20/20’s articles and case studies, which will help maintain and upgrade your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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Bob Lederer RBDR

5 Online MR myths. NYTimes reveals how it builds online readership. (RBDR 10.13.2015)

Today on RBDR:

1) Five myths about online research worth pondering.

2) How the New York Times is measuring what its digital readers are most interested in — and what it is doing about that.

RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your CATI provider say that?

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Bob Lederer RBDR

Advertising MR explains Trump phenomenon. NHT still impacts online ad campaigns. (RBDR 9.17.2015)

Today on RBDR: 1) Advertising research studies that focus on the greater power and influence of emotion help explain the Donald Trump phenomenon, according to two University of Florida academics. [Link to this blog: http://theconversation.com/how-advertising-research-explains-donald-trumps-profound-appeal-47059%5D 2) Results from online advertising campaigns are still beset by inaccurate measurement as the result of non-human traffic.

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

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Bob Lederer RFL Communications, Inc.

Engagement is situational; Can you target TOO strongly? (RBDR–4/29/2014)

RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.

Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:

Click to access Innerscope-INTEGRATED-CONSUMER-NEUROSCIENCE-20141.pdf

Today on RBDR: 1) Engagement is on every digital marketers’ mind, and two new studies shed light on the best social media platforms that achieve it. 2) Can a marketers target too strongly, Yes, says a study conducted by researchers at Dartmouth, the Wharton School at the University of PA and New York University–and they explain how and why it can occur.