Bob Lederer RBDR

New Tools to Make Online Marketing Work | RBDR

September 26, 2017. Today on RBDR:

Digital advertising is not working for many marketers, but TCC Global CMO Julie Lyle suggests tools that use artificial intelligence and advanced mathematical solutions to identify qualified prospects two to three steps before they find one of your competitors.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

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Bob Lederer RBDR

Breaking Through Digital Clutter for Impact | RBDR

September 14, 2017. Today on RBDR:

Tips from an expert in breaking through digital clutter that has us all flummoxed, Stacey Hanke.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, please click here. To take Bill up on his offer, email him today!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Microsoft Patents Analytical “Opinion Search Engine” | RBDR

September 13, 2017. Today on RBDR:

1) Microsoft’s patent for “Opinion Search Engine” offers the hope of a search engine that will help brands determine how buyers feel about product & brands they encounter.

2) ThinkNow Research Managing Partner Roy Eduardo Kokoyachuk suggests that the future of online panels (and their improved acceptance by respondents) rests in cultural specialization.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, please click here. To take Bill up on his offer, email him today!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Adding Facebook Data Improves Sales Forecast Accuracy | RBDR

September 12, 2017. Today on RBDR:

1) Kellogg Insight shares a study that claims that a company’s production sales forecasting can be made more accurate by incorporation of Facebook user data.

2) Facebook’s claim that it can reach more users than exist in countries is defended by a Warwick Business School Assistant Professor of Information, Zhewei Zhang.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here. To take Bill up on his offer, email him today!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The Truth Re: DIY, MR Industry Growth, MR Tech | RBDR

September 11, 2017. Today on RBDR:

Survey Sampling President & CEO Chris Fanning discusses DIY research, what struggling giant research companies indicate to the full research industry and some hard truths about research technology.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

To learn more about the content of Bill’s presentation, click here.

To take Bill up on his offer, email him today!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.