Bob Lederer RFL Communications, Inc.

Study Of 1,600 B2B Ads Show No Biz Growth Potential / RBDR

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February 2, 2021

Today on RBDR: A new study of 1,600 pieces of advertising analyses the effectiveness of B2B advertising, which not surprisingly is found to be lacking due to a lack of creativity, emotion and the absence of characters.

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Bob Lederer RBDR

Brands’ Learning Needs for “Systems” 1 and 2 | RBDR

December 8, 2016. Today on RBDR:

1) What brands and researchers are coming to understand about System 1 and System 2.

2) The Atlanta Braves’ VP Marketing, Adam Zimmerman, discusses his essential, “must have” data possibilities.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Bob Lederer RFL Communications, Inc.

IMS files for IPO; Answers.com buys Foresee; BrainJuicer “FeelMore50” ranks U.S. 2013 emotional ads (RBDR-1/6/2014)

Today: 1) IMS Health files for IPO and Answers.com acquires Foresee Research during the 2013 holidays. 2) BrainJuicer rolls out “FeelMore50” ranking of the top 50 U.S. emotional advertising during 2013.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement RBDR:
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• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)