Bob Lederer RFL Communications, Inc.

Advertisers Are Appealing to Covid-Driven Emotions / RBDR

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August 11, 2020

Today on RBDR: Research Measurement Technologies founder and RBDR’s media research guru Bill Harvey brings to light a new Covid circumstance: advertiser messaging has to adjust and appeal to new emotions that have been driven by the virus.

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Bob Lederer RBDR

RBDR’s Annual Research Look at Super Bowl Commercials. (RBDR 02.04.2016)

Today: RBDR discusses with three advertising research experts what to expect from commercials set to air during Super Bowl 50 this coming Sunday afternoon on CBS.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Bob Lederer RBDR

Cos’ primary biz turn to selling data. Customer exp linked to loyalty. (RBDR 10.22.2015)

Today on RBDR:

1) MoffettNathanson Research explains that need for more and better data is leading companies to turn their focus from their primary business to finding ways to turn their collected data into a new revenue source.

2) Customer experience has always been assumed to directly impact Customer Loyalty. Now, Temkin Group presents statistical evidence of that connection, along with remarkable defined revenue impact (Link to this study here).

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website here.

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