FTC cautions on use of Big Data. Apple acquires Emotient. (RBDR 01.11.2016)

Today on RBDR:

1) The MRA’s Howard Fienberg summarizes the FTC’s cautionary report on the use and misuse of Big Data (Find the links to this story here.)

2) Apple Computer acquired Emotient this past week, a self-described leader in emotion detection and sentiment analysis based on facial expressions. RBDR explores why.

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Emotient adds emotion to Google Glass; Unilever benefits from Alteryx (RBDR–5/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Emotient will display its facial coding add-on software for Google Glass at Vision Sciences Society 2014 next week. 2) Unilever shared the financial benefits it gets from Alteryx data blending, cleaning and advanced analytics software. 3) The number of Chief Digital Officers has been doubling annually and will double again in 2014, according to the Chief Digital Officers Club.

“Real-Time Marketing Report”; MR Analyst “hot”; Emotient tie to Google Glass (RBDR–3/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) Monetate and eConsultancy have produced “Real-Time Marketing Report” to define the subject and provide numerous ideas about implementation and its value. We recommend that you download this report. Here is the link: http://info.monetate.com/CREconsultancyMarketingReport_Research.html    2) Research Analyst remains one of the best, fastest growing job opportunities, both in the U.S. and worldwide. 3) SDL reveals results of its Super Bowl 2014 commercials analysis. Esurance

had the top viewer engagement during the game, but spots for Budweiser, Cheerios and Coca-Cola had lasting impressions. 4) Emotient launches new “glassware” that uses Google Glass to measure emotions.