Bob Lederer RFL Communications, Inc.

More Tips To Fix Misleading CPG Metrics / RBDR

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May 19, 2021

Today on RBDR: Our video completes a review of the TABS Analytics’ white paper that details how CPG companies can fix problematic, misleading metrics to measure business performance. (Link to the white paper: https://documentcloud.adobe.com/link/track?uri=urn:aaid:scds:US:acbb9424-708a-4353-a90a-a95a57a30977)

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Bob Lederer RFL Communications, Inc.

Tips To Fix Common, Misleading CPG Company Metrics / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 18, 2021

Today on RBDR: A TABS Analytics white paper details how CPG companies can fix commonly-used metrics that are problematic and misleading –– and can be replaced to more accurately account for business performance.

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Bob Lederer RFL Communications, Inc.

A Polling Fix Is Important To More Than Pollsters / RBD

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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May 13, 2021

Today on RBDR: The research industry finds itself in a most challenging predicament. Finding a solution to continuing polling inaccuracies is damaging the industry as a whole, not to mention its reputation with the public.

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Bob Lederer RBDR

Suggestions for Pollsters so that Trump-like Victory is Not a Surprise | RBDR

November 28th, 2016. Today on RBDR:

1) AOL announces to its employees that a corporate restructuring will make DATA one of the three corporate focuses.

2) Andrew Grenville of MARU/Matchbox makes the case that election pollsters should create an online community that it can return to over an extended period of a campaign. It can shine a light on changes in voter attitudes and behavior, making it far more valuable than one-time survey takers.

3) Recommended viewing: this week’s Fareed Zakaria GPS on CNN for a segment he produced with Steven Johnson concerning the traditional positive impact of “fun,” which points to research’s adoption of gamification as an important initiative.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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Bob Lederer RBDR

AAPOR Highlights. PMRG & MRII new research tech. (RBDR 05.17.2016)

Today on RBDR:

1)Three highlights from AAPOR’s 71st Annual conference this past weekend.

2) PMRG and MRII agree to jointly investigate “how” new research technologies are impacting client and supplier market researcher careers.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

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