Bob Lederer RBDR

Can Mobile Apps Selectively Boost Response Rates? | RBDR

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October 31, 2018. Today on RBDR:

Every research innovator’s goal is to discover a way to significantly boost study participant response rates. Rival Technologies suggests that its mobile apps are one such solution with Millennial males and other groups in select studies.

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Bob Lederer RBDR

Eileen Campbell’s New Business | RBDR

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June 21, 2018. Today on RBDR:

Eileen Campbell discusses the new holding company, Reid Campbell Group, that has been set up by Andrew Reid, Jennifer Reid and Campbell herself.

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Bob Lederer RFL Communications, Inc.

IMAX CMO Eileen Campbell talks MR with Bob Lederer (RBDR 8/20/2014)

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Today on RBR: The Chief Marketing Officer for IMAX, Eileen Campbell (formerly the CEO at Millward Brown) speaks with RBDR’s Bob Lederer about her new life on the client side and the veteran researcher’s changing perceptions of market research and its purveyors.