Bob Lederer RFL Communications, Inc.

Neuromarketing Breakthrough Boosts Research / RBDR

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December 10, 2020

Today on RBDR: InsightsNow President David Lundahl reveals a neuromarketing breakthrough that opens the way for new research–and it has come to pass due to the Coronavirus. (Link to the InsightsNow neuromarketing breakthrough: https://lphs.insightsnow.com/implicit-ebook)

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Bob Lederer RFL Communications, Inc.

Covid Sparks New Enthusiasm for Neuroscience Research / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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December 3, 2020

Today on RBDR: InsightsNow CEO David Lundahl discusses the expanding role of neuroscience for research because of the novel opportunities driven by the Coronavirus.

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Bob Lederer RBDR

Mind-reading wearables. Social media investments. Microsoft undersea data center. (RBDR 02.29.2016)

Today on RBDR:

1) Wearable technology has apparently evolved into technology that can track brain activity. Read the original story here.

2) Marketers acknowledge that they can’t measure social media, yet it won’t stop them from doubling their spending on it over the next five years.

3) Microsoft tests an undersea data center, and explains that it can effectively deal with two critical aspects of such facilities: the power that is needed and controlling the temperature around the facility. You can also read this original story by clicking here.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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Bob Lederer RFL Communications, Inc.

Nielsen installing EEG in MR labs; CMOs: become your firm’s customer advocate (RBDR–11/06/2013)

Today: 1) Nielsen told a conference last week that it has implemented EEG capabilities in several research labs, but an observer says it’s only for extremely well-heeled marketers. 2) CMOs need to become a company’s customer expert at every level, an exhaustive assignment. 3) An expert asserts that Big Data isn’t for everyone. “It makes things harder,” says Howard Baldwin, who advises not to tackle it until you are really confident about mastery of data of any size.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.