Bob Lederer RFL Communications, Inc.

“Plateaued” U.S. Social Media Market Is Bustling / RBDR

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April 15, 2022

Today on RBDR: The Infinite Dial 2022 report says growth in U.S. social media usage has plateaued at an estimated 82% of the population, but market activity isn’t stagnant. The best example is Tik Tok’s phenomenal vault into the top three SM sites over the last three years.

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Bob Lederer RBDR

Rounding Up 2016’s Final Weeks in Research | RBDR

January 3rd, 2017. Today on RBDR, we feature a handful of news items that broke during the closing week of 2016:

1) The death of Louis Harris, one of the true research legends of the 20th century.

2) Polling questions persist: what percentage of Latinos voted for Clinton, versus Trump? Two studies show wide discrepancies.

3) Nielsen and Foursquare are partnering to learn HOW consumer exposure to online advertising leads to purchases in brick-and-mortar stores.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. Visit their website by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.