Bob Lederer RBDR

MRx salaries. Insertable video q’s. Nielsen Twitter ratings add Facebook. (RBDR 01.21.2016)

Today on RBDR:

1) RBDR reviews the client and vendor salary results from Burtch Works’ Marketing Research Professionals study.

2) Voxpopme revolutionizes the field of open-ended questions with an app that allows insertion of this capability into standard surveys.

3) Nielsen is building upon its Twitter TV Ratings, which will shortly include Facebook and Instagram social media data.

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Bob Lederer RBDR

NBC’s SB 49 social media battle. Making sense of Bilateral Ratings. (RBDR 2.2.2015)

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Today on RBDR:  1) NBC needed to gain as much game-time viewership, plus ratings for post-game programming, However, Second Screen viewing was another ratings and viewings front important to the network.  2) Bilaterial ratings have broken out at Uber, the transportation service, which is now allowing drivers to rate their experience with each individual passenger on top of the traditional passenger review of Uber drivers.  3) There is a new study that purports to demonstrate that anonymous credit card data can be treated in a few small ways to make those individuals identifiable.

Bob Lederer RFL Communications, Inc.

eBay study: search ads for large brands a waste; Samplecon review (RBDR–6/30/2014)

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Today on RBDR: 1) An eBay investigation concludes that for well-known brands, search advertising online is basically worthless. 2) Chuck Miller, founder and President of Digital Marketing & Measurement reviews Samplecon, staged late last week in New Orleans exclusively for businesses in the sample industry.