Bob Lederer RFL Communications, Inc.

QSRs Revel In Their Campaign And Location Data / RBDR

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March 4, 2020

Today on RBDR: Quick Service Restaurants make business judgements like any other business category, yet QSR is a distinctly different business due to the narrow timing window from decision to purchase, not to mention limitations in terms of location.

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Bob Lederer RFL Communications, Inc.

Who Knows Personalization? QSRs / RBDR

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January 8, 2020

Today on RBDR: Every marketer’s obsession is incorporating personalization with its customers, but so far reports of success are very sparse . Marketing Dive Associate Editor Chris Kelly suggests it’s happening among QSRs. (RBDR April 8, 2019 report on McDonald’s purchase of Dynamic Yield: https://youtu.be/4-hIaZ_ICeo).

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Bob Lederer RBDR

Dunkin’s brand shakeup leads to more engagement. Appropriate app metrics. | RBDR

November 17th, 2016. Today on RBDR:

1) How Dunkin’ brand reworked its marketing to engage customers 1-to-1.

2) The advent and explosion of apps in the cross-device consumer market raises the issue of appropriate metrics.

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