Behind Research’s Wild M&A Week / RBDR

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November 17, 2021

Today on RBDR: There were five major M&A research deals last week, and it is at least partially explained by legacy companies in need of transformational capabilities and their zeroing in on their prey: smaller research suppliers that cannot scale up and thrive longterm.

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Digital marketing collapsing traditional marketing funnel | RBDR

September 19, 2017. Today on RBDR:

1) Facebook’s Sheryl Sandberg warns that digital marketing is collapsing the traditional marketing funnel because of the shortened cycles it is causing.

2) Dun & Bradstreet’s first annual State of Sales Acceleration report demonstrates disconnects between the efforts of marketers and their sales department, which is stymied by what they don’t receive from marketers.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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