Qualtrics IPO Reveals Revenues, Meager Profits | RBDR

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October 25, 2018. Today on RBDR:

Qualtrics’ IPO filing reveals the financial history and standing of the 16-year-old “DIY experience software” business. On the RFL Global Top 50 Research Company list, it checked in as the 26th largest research entity in 2017.

It has struggled to make a profit, appears to have no particular spending area out of control and may need to adjust margins on its offerings. Find the full Qualtrics S-1 document by clicking here.

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Is DIY Radically Changing MR Buyer-Supplier Relationship? | RBDR

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June 7, 2018. Today on RBDR:

An emailer explains to RBDR Producer Bob Lederer a group of troubling trends he sees in the client-supplier marketplace. His questions whether the changes he perceives are temporary because they seem out of sorts considering the strength of the economy.

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Displaced MR Agencies Could Become EFM Partners | RBDR

April 25, 2017. Today on RBDR:

Enterprise Feedback Management systems have all but displaced Customer Satisfaction/Loyalty services offered by traditional MR agencies. Two important changes have resulted: 1) Client research departments have had to become internally proficient (instead of relying on MR agencies), and 2) EFMs are seeking partnerships with those displaced traditional MR agencies for sales support.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

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