Bob Lederer RFL Communications, Inc.

U.S. TV Networks Insist On MRC Nielsen Review/ RBDR

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July 27, 2021

Today on RBDR: America’s television networks have complained about Nielsen’s TV research numerous times in the past 25 years. Now, the owners of the networks – Disney, ViacomCBS, NBCUniversal and Fox Corp. – have asked the Video Advertising Bureau to call the Media Research Council to yank the Nielsen’s accreditation.

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Bob Lederer RBDR

How Disney, Kellogg’s, Unilever Use Emotion Detection | RBDR

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November 6, 2018. Today on RBDR:

How three prominent CPG companies are relying on emotion research in three different and yet successful ways, according to Nikki Gilliland of eConsultancy.com.

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Bob Lederer RBDR

Russians Escalated Anti-Kaepernick Nike Campaign, and More | RBDR

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October 4, 2018. Today on RBDR:

Supporters and critics of Nike’s new Colin Kaepernick “Just Do It” advertising campaign were extremely expressive on social media. Now comes word that the Russian Federation’s Internet Research Agency became heavily involved as the campaign launched, mushrooming an initial 7,000 tweets to 80,000 later that same day.

Similar stories, including a study documenting alleged Russian influence in the online reception to Disney and Lucasfilm’s Star Wars: The Last Jedi in December 2017, have also come to light.

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