Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.
Today: 1) OpinionLab’s survey of over 1,000 consumers shows 88% are unyielding about having privacy as they shop. 2) In the face of that statistic, consider 2020 Research’s new GeoStore Surveys that interact with consumers who have agreed to take a short survey even as they are leaving the store after they have shopped. Chief Innovation Officer Isaac Rogers explained what it is all about.
2) Nielsen is reportedly in discussions with the FTC about continuing to provide Arbitron software to interested parties after its proposed merger with the radio ratings giant.
3) Nielsen rolls out a “Topten” app for consumers, but receives criticism from privacy advocates because the new tool will be collecting data from consumers who use it and selling that info to customers.
4) Gannett hires a new VP MR and Mediatek brings on a new GM Corporate Marketing, who will also have complete control over corporate MR.
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