Tale of Two Privacy Attitudes & Situations: OpinionLab Survey vs 2020 Research’s new “GeoStore Survey” of shoppers as they leave the store (RBDR–4/01/2014)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) OpinionLab’s survey of over 1,000 consumers shows 88% are unyielding about having privacy as they shop. 2) In the face of that statistic, consider 2020 Research’s new GeoStore Surveys that interact with consumers who have agreed to take a short survey even as they are leaving the store after they have shopped. Chief Innovation Officer Isaac Rogers explained what it is all about.

IBM Customer Experience Lab rolls out impressive tools; Nielsen: FTC negotiations and its “Topten” intro; Judy Vogel: Gannett’s new VP-MR (RBDR–9/18/13)

1) IBM’s India-based Customer Experience Lab rolls out three new capabilities that impact social, mobile, Big Data & analytics.

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2) Nielsen is reportedly in discussions with the FTC about continuing to provide Arbitron software to interested parties after its proposed merger with the radio ratings giant.

3) Nielsen rolls out a “Topten” app for consumers, but receives criticism from privacy advocates because the new tool will be collecting data from consumers who use it and selling that info to customers.

4) Gannett hires a new VP MR and Mediatek brings on a new GM Corporate Marketing, who will also have complete control over corporate MR.

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Witness insights history. Joan Lewis, Global Consumer & Market Knowledge Officer atProcter & Gamble interviews Malcolm Gladwell on the future of our industry.http://www.iirusa.com/research/keynotes.xml?registration=RBR13