Bob Lederer RBDR

More data doesn’t yield better results. Oct. 7 is 2nd Annual CX Day (RBDR 9/23/2014)

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Today on RBDR: 1) A study by Pursway shows that the abundant influx of new data is not improving the success rate of campaigns. 2) Direct marketers and CRM professionals have vastly different problems with Big Data. 3) The second annual Customer Experience Day is set for October 7

Bob Lederer RFL Communications, Inc.

Germany’s World Cup Big Data edge; 27 DMAs band together into Global DMA (RBDR–7/16/2014)

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Today: 1) Germany’s winning World Cup squad seems to have an edge, a Big Data edge, provided by the “Match Insights” tool which delivered player and team metrics/tendencies. 2) 27 direct marketing associations from all over the world have banded together to form the Global Direct Marketing Association. 3) The UK’s Marketing Research Association has launched a sugging and frugging hotline that can be used by organization and individuals to report that sort of abusive behavior.