Two Tools For Thorough In-Store Display Measurement / RBDR

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March 5, 2020

Today on RBDR: It’s time again for Gary Angel’s “Measurement Minute” on RBDR. Today, detail about two tools (a smart measurement camera and smart processor) which Angel recommends to more thoroughly and accurately measure the in-store attraction and impact of displays.

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In-Store Display Measurement Needs Closer Look

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February 27, 2020

Today on RBDR: Based on his 21st century measurement and analytics experience, after 30 years in the field Gary Angel’s expertise is non pareil. His upcoming video series for RBDR – “The Measurement Minute” – will delve every Thursday on philosophies and glossy technical tools that measure in-store attraction and impact of displays.

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Options to Achieve Data Democratization / RBDR

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July 22, 2019

Today on RBDR: Digital Mortar founder Gary Angel discusses the problems he has faced in serving some clients due to data democratization. And he offers three substantive suggestions for successful implementation of data democratization.

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The “Great Measurement Mistake: Engagement Scoring / RBDR

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June 24, 2019

Today on RBDR: Measurement guru and Digital Mortar founder Gary Angel equates the fallacy of creation of “Engagement Scoring” with the current additional SAT measurement suggestion around high school student evaluations. He has legitimate criticisms of both.

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Gary Angel Pep Talk to Decision Scientists Re ML and AI | RBDR

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May 16, 2019

Today on RBDR: In another of his “Measurement Minutes,” Gary Angel of Digital Mortar gives decision scientists a pep talk, explaining, “Machine Learning is a tool for making sense of data, but until AI gets a lot less artificial the sense lives only in people.”

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