MR in UK cut 17% in Q3 2019 (IPA Bellwether) / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Join others in supporting our video (suggested: $25 to $50 per month for a company, $10 or more for an individual) based on what you can afford. Visit Patreon.com/RBDR.

——————————————————————
October 24, 2019

Today on RBDR: IHS Markit’s IPA Bellwether Report, shows UK marketing in Q3 2019 to be off 0.5%. Digital marketing remains strong, but mobile advertising is off and suffering the biggest loss in marketing spending was marketing research. (Link to reaction to study: https://mobilemarketingmagazine.com/industry-reacts-q3-2019-ipa-bellwether-report)

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFW

B2B Reliance On Mktg Depends On Firm’s Size | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
July 19, 2018. Today on RBDR:

A survey provides evidence that the smaller the B2B company, the greater the confidence and reliances on marketing – however, the larger the B2B company the less marketing seems to matter to company management.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

CFO – CMO Divide With Digital Marketing Metrics | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
June 13, 2018. Today on RBDR:

A Viant study reports on the conflict between corporate CFOs and CMOs shows substantial percentages of CFOs are uncertain about the value of digital marketing metrics, and at the same time CMOs concede there are significant issues with digital metric collection.

Find a link to this study by clicking here.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Want Better ROI Measurement? Institute Call Tracking | RBDR

November 29, 2017. Today on RBDR:

Want better campaign Return on Investment measurement or your campaigns? That includes digital campaign ROI! Implement call tracking.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

To take advantage of this special offer, please visit these two links to
1) find out the specifics of this offer and how you will benefit, and
2) sign up and to start reaping said benefits.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive and FREE, personal email as soon as the new RBDR is uploaded. Click here.

Nielsen launches SM/TV service. CMO considerations in the digital marketing age. (RBDR 08.11.2016)

Today on RBDR:

1) Nielsen launches a social media/TV service that provides Twitter AND Facebook data.

2) New considerations for CMOs as the digital marketing age continues to evolve and promise corporate and brand-building capabilities.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.