Bob Lederer RFL Communications, Inc.

New RBDR Series: Tools That Fit Covid-Era Just Right

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February 1, 2021

Today on RBDR: The research marketplace has acclimated to the Coronavirus, and RBDR begins a series looking at adapted and evolved research tools and methodologies. Today, Behaviorally CEO, Alex Hunt, spotlights the current behavioral framework, now enhanced with a greater emphasis on digital activity.

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Bob Lederer RFL Communications, Inc.

Dealing With Coronavirus: The View From Ukraine / RBDR

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August 5, 2020

Today on RBDR: Independent Digital Marketing Consultant Dana Kachan, based in Ukraine, encourages companies to look at dealing with Coronavirus as the opportunity to grab a leadership position in their business categories. (Dana Kachan’s Script for this RBDR: https://drive.google.com/file/d/1fmKMDlO6r3mZcaRdx3UHoiDkhOUGQbwG/view?usp=sharing)

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Bob Lederer RFL Communications, Inc.

MR in UK cut 17% in Q3 2019 (IPA Bellwether) / RBDR

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October 24, 2019

Today on RBDR: IHS Markit’s IPA Bellwether Report, shows UK marketing in Q3 2019 to be off 0.5%. Digital marketing remains strong, but mobile advertising is off and suffering the biggest loss in marketing spending was marketing research. (Link to reaction to study: https://mobilemarketingmagazine.com/industry-reacts-q3-2019-ipa-bellwether-report)

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Bob Lederer RBDR

B2B Reliance On Mktg Depends On Firm’s Size | RBDR

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July 19, 2018. Today on RBDR:

A survey provides evidence that the smaller the B2B company, the greater the confidence and reliances on marketing – however, the larger the B2B company the less marketing seems to matter to company management.

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Bob Lederer RBDR

CFO – CMO Divide With Digital Marketing Metrics | RBDR

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June 13, 2018. Today on RBDR:

A Viant study reports on the conflict between corporate CFOs and CMOs shows substantial percentages of CFOs are uncertain about the value of digital marketing metrics, and at the same time CMOs concede there are significant issues with digital metric collection.

Find a link to this study by clicking here.

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