Bob Lederer RFL Communications, Inc.

Why A/B Digital Ad Testing Is No Silver Bullet

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June 29, 2021

Today on RBDR: Zappi Director of Marketing Content Katie Sweet explains for the benefit of digital advertisers why very popular A/B testing is not the silver- bullet ad-testing procedure some marketers think it is.

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Bob Lederer RFL Communications, Inc.

Digital Media Measurement Considers ARF for Progress / RBDR

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January 25, 2021

Today on RBDR: In its relatively short history, different suggested modes of digital measurement have broadly expanded. Now, it has been agreed that ARF will be the beacon through which on-going digital measurement will be established and carried through. ((Two relevant links: 1) https://www.mediavillage.com/article/arf-media-model-illuminates-current-wfa-and-mrc-initiatives/…2) https://www.rmt.solutions/arf-model.html)

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Bob Lederer RFL Communications, Inc.

Book Claims Programmatic Advertising Could Crater / RBDR

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December 1, 2020

Today on RBDR: Tim Hwang’s new book, “Subprime Attention Crisis” makes the case that the entire Web is “staring into an abyss of its own making because the digital advertising that is central to the programmatic advertising solution is widely overvalued and poised to crater.

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Bob Lederer RBDR

Most Online Ads Ineffective – and There’s MASSIVE Fraud | RBDR

Today’s video features a change in format going forward.

September 27, 2017. Today on RBDR:

Digital advertising waste is not marketers’ only online problem with this advertising area. There is rampant fraud as well.

Find the link to the original story here.

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Bob Lederer RBDR

New Tools to Make Online Marketing Work | RBDR

September 26, 2017. Today on RBDR:

Digital advertising is not working for many marketers, but TCC Global CMO Julie Lyle suggests tools that use artificial intelligence and advanced mathematical solutions to identify qualified prospects two to three steps before they find one of your competitors.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

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