Bob Lederer RBDR

Twitter data licensing revenue increases. Annie Pettit on mobile survey creation. (RBDR 04.20.2016)

Today on RBDR:

1) Twitter’s data licensing revenues are growing faster than almost anything else in the company.

2) Annie Pettit is right about survey creation, arguing that devising surveys for mobile first can solve multiple research problems.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities.

And, consider today’s advice from KL Communications President Kevin Lonnie:

With increasing pressure to demonstrate ROI out of the research function, customer co-creation provides an opportunity to boost the odds of a successful product introduction.

Find some low hanging fruit, where nothing has worked particularly well in a long while, but also be very selective and wait for the perfect opportunity. Aim for the fences, but protect yourself by keeping expectations low.

Visit their website to find out how.

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Bob Lederer RBDR

Surveys: move is on to mobile. New FB virtual reality center. (RBDR 01.26.2016)

Today on RBDR:

1) The incredible research transition underway from PC survey taking to mobile is documented by Lucid’s Patrick Comer.

2) Facebook is opening a Pittsburgh research center to bring to market its Oculus virtual reality platform, what some see as the next big thing in research technology and capability.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit LEResearch.com, and while you’re there, check out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find the direct link here.

There’s no need to search for today’s RBDR video. Subscribe (it’s FREE) to receive a personal email as soon as the newest RBDR is uploaded. Click here.