Bob Lederer RBDR

Decision Science: More Fallacy than Valued MR Mode | RBDR

November 7, 2017. Today on RBDR:

Is “too much, too soon” the true description of the situation that numerous market researchers, who have turned to decision science to improve their work and output, find themselves in? Even executives who sell decision science for a living, like Cannon Gray‘s Kevin Gray, are not hesitating to say that many companies are ill-equipped to apply it.

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Bob Lederer RFL Communications, Inc.

How General Mills successfully changed the name of its MR dept (RBDR 8/26/2014)

http://youtu.be/XBHJ0yTB9Mk

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visithttp://bit.do/researchnow

Today on RBDR: 1) ARF President Gayle Fuguitt shares her experiences while with General Mills in changing the name of a MR department and suggests there may be some merit to the idea of “Decision Insights.” 2) A couple of analytics news items point to the need for more skilled analytics personnel.

Bob Lederer RFL Communications, Inc.

The case for MR depts to change to Decision Insights (RBDR 8/25/2014)

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visit http://bit.do/researchnow

Today on RBDR: 1) Bob Lederer makes his case for client research departments to rename themselves “Decision Insights” because it more accurately describes the department’s purpose and deliverables. 2) Dennis Murphy delivers what could be his final message to the research industry.