Shopper Behavior Tracker Reveals Changes From Covid / RBDR

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June 30, 2020

Today on RBDR: Decision Insight President Emeritus Cathy Allin explains changes in shopper behavior during Covid-19. Through RBDR, it is offering free data from its Covid-19 Tracker. (Link to free
tracker data: https://www.tabsanalytics.com/covid-19-total-store-impact-tracker)

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P&G’s shift from MR dept to CMK (RBDR 8/27/14)

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visithttp://bit.do/researchnow

Today on RBDR: 1) Does changing market research departments to Decision Insights make sense? A look back at what happened at P&G when the Market Research department became Consumer Market Knowledge 2) Millward Brown acquires InsightExpress to accelerate it cross-platform advertising effectiveness work.

How General Mills successfully changed the name of its MR dept (RBDR 8/26/2014)

http://youtu.be/XBHJ0yTB9Mk

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visithttp://bit.do/researchnow

Today on RBDR: 1) ARF President Gayle Fuguitt shares her experiences while with General Mills in changing the name of a MR department and suggests there may be some merit to the idea of “Decision Insights.” 2) A couple of analytics news items point to the need for more skilled analytics personnel.

The case for MR depts to change to Decision Insights (RBDR 8/25/2014)

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visit http://bit.do/researchnow

Today on RBDR: 1) Bob Lederer makes his case for client research departments to rename themselves “Decision Insights” because it more accurately describes the department’s purpose and deliverables. 2) Dennis Murphy delivers what could be his final message to the research industry.