Sponsored by Nuance (http://www.decisionanalyst.com), offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.
Today: 1) There are reports that iWatch, a new Apple smart watch, will be able to warn wearers of an impending heart attack. 2) RFL Communications has launched Pharma Market Research VIDEO Report, the first weekly MR news video for pharmaceuticals, health care, biotech and medical devices. View the introductory video for yourself at: http://youtu.be/gHWBhfM5rzY 3) Bill Harvey discusses return on investment for media research, its present acceptance and short-term prognosis for substantial media buy-in.
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.
Today: 1) Decipher’s latest mobile research white paper shows strengthening of existing mobile trends and the need to accommodate mobile survey screen sizing.
The link to the Decipher white paper: https://www.decipherinc.com/n/uploads/images/pages/Decipher_Mobile_Research_White_Paper_Update.pdf
2) Dub’s Kerry Hecht points out a problem she has discovered: some clients are confused about the difference between what a branded panel can do versus an online brand community.
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.
Today: 1) The New York Times explains the real value of Google Plus to Google, and it has very little to do with creating a social media competitor to Facebook and very much to do with Google revenues. 2) Facebook fired two analytic partners for reportedly violating two of its consumer data protection rules. 3) Coca-Cola Company and Miller Coors have not discussed the research they did to create two major brand, but here comes Coke’s adult soft drink, “Finley,” in France and Miller Coors’ “Miller Fortune” high-alcohol lager. 4) Purchased CEO Walter Carl offers several mobile research ideas that have not been openly discussed.
Everyone in the MR industry is talking about Big Data, but where are the successful implementations occurring? At ESOMAR’s 2013 Annual Congress, Microsoft GM Reed Cundiff and InfoTools’ Patricio Pagani shared Microsoft’s step-by-step Big Data implementation. Cundiff spoke with RBDR about the process.
KL Communications is THE expert in Customer Co-Creation, whose proprietary CrowdWeaving platform powers the next generation of online insight communities.
You can learn more about Microsoft’s Big Data initiative by visiting RFLOnline.com, clicking on the “Subscribe” link, filling in your contact information and requesting a sample issue of Research Conference Report.
Today, sponsored by Decision Analyst:
1) Mobile market research is opening doors to the illiterate and impossibly poor around the world.
2) The Economist Intelligence Unit study of retailers shows an overwhelming percentage are receiving positive ROI from their investment in strategic data analysis.
3) Is Vision Critical preparing for an IPO? Speculation about that is based on the sale of $10.5 million by a top executive.
4) The Edelman Trust Barometer for 2014 recommends that top company executives assume the mantle of Consumer Engagement Officer.
Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:
Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.
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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
RFL Communications, Inc. 