Bob Lederer RBDR

P&G’s 4 new mktg phrases. Survey supports Unilever lawsuit. MR thru Jelly. (RBDR 11.17.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) P&G Chairman & CEO A.G. Lafley introduces four new marketing phrases at an analysts conference. 2) Survey used to support Unilever mayonnaise lawsuit. 3) “Jelly” mobile app suggests ways it can assist market research. (RBDR’s original report on Jelly is here: http://youtu.be/o52hWruOptc) 4) Communispace founder & Chairman Diane Hessan was inducted into the first entrepreneurs hall of fame.

Bob Lederer RBDR

Decipher President Kristin Luck on TMRE technologies (RBDR 10.23.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: Decipher Inc. President Kristin Luck discusses the technologies on display at The Market Research Event in Boca Raton, FL that have impressed her and, in some cases, surprised her.

Bob Lederer RBDR

Watson Analytics could revolutionize. Scottish polling skittish (RBDR 9/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR:

1) IBM launched what it called its biggest analytics launch in a decade, Watson Analytics.
(http://www.pcworld.com/article/2684532/ibm-watson-analytics-preps-the-data-so-you-dont-have-to.html)
(http://www.pcworld.com/article/2684332/ibm-wants-to-replace-the-spreadsheet-with-watson-analytics.html)
(http://www.marketwatch.com/story/ibm-introduces-powerful-analytics-for-everyone-2014-09-16-12183310)
2) As Scottish voters went to the polls to vote on independence from England, pollsters are hoping to dodge a bullet as they face uncharacteristic uncertainty about their work. 3) McDonald’s is testing “build-your-own-burger” and paying special attention to data capture, providing consumers a tablet to order their burger, in the four test stores.

Bob Lederer RBDR

Centering Data is Amazon’s “secret sauce,” espoused by Jeff Bezos (RBDR 9/17/ 2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) FTC Chairwoman Edith Ramirez warned businesses about their data collection and analysis being used to discriminate against low-income and underserved populations. 2) Lessons learned by David Selinger during his noteworthy time at Amazon are all about the importance and vitality of data to corporates–and they are easily transferable.

Bob Lederer RBDR

Martina Olbertova’s 5 myths for MR to overcome (RBDR 9/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: Martina Olbertova’s latest blog emphasizes that market research can not hope to implement all the available and promising new tools and techniques until the industry finds a way to overcome five major myths about its functioning. (http://rwconnect.esomar.org/market-research-debunked/)