Bob Lederer RBDR

Digital marketing collapsing traditional marketing funnel | RBDR

September 19, 2017. Today on RBDR:

1) Facebook’s Sheryl Sandberg warns that digital marketing is collapsing the traditional marketing funnel because of the shortened cycles it is causing.

2) Dun & Bradstreet’s first annual State of Sales Acceleration report demonstrates disconnects between the efforts of marketers and their sales department, which is stymied by what they don’t receive from marketers.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Social media ad targeting shows deplorable side | RBDR

September 18, 2017. Today on RBDR:

1) Targeting groups using social media is cool, right? Except when you want to target a group of detestable individuals. Pro Publica did that, then told Facebook what it had enabled. Facebook made sure that group was not targeted again.

2) The new reality for CMOs sounds a great deal like what market researchers first faced some years ago – become more relevant in the company and driving it to customer centricity.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

A Special Comment about Questionable Research | RBDR

August 10, 2017. Today on RBDR: A Special Comment about what to think about a questionable conclusion lifted from a research study that claims that client researchers are spending more money on research. Overall, that would seem doubtful, so why make the claim?

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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Bob Lederer RBDR

Researchers Advised to Elevate “Smell” in Emotion MR | RBDR

August 9, 2017. Today on RBDR:

1) Understanding the influence of emotion has become an obsession for some. Apparently, the most important and influential element in emotion is “smell.”

2) Voice-activated search and devices are gaining increased importance on a startling scale, causing a shift in marketing and research to track those marketing changes. Find this original story by clicking here.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s website.

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Bob Lederer RBDR

Facebook Forced to Halt its Artificial Intelligence | RBDR

August 8, 2017. Today on RBDR:

1) Facebook had no choice but to halt development of its Artificial Intelligence robots when they began creating fake Facebook accounts.

2) Bombora VP Greg Herbst addresses the desperation of brands for an independent authority capable of overseeing digital ad service quality among providers and establishing standards for digital advertising.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s official website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.