Bob Lederer RBDR, RFL Communications, Inc.

The End of “Flash.” IRI & GigWalk in-store services. EXPLOR Award nominations. (RBDR 9.3.2015)

Today on the Research Business DAILY Report:

1) Google Chrome is immediately stopping all use of flash, joining Mozilla and the Amazon Advertising Network.

2) Information Resources, Inc. partners with GigWalk to provide in-store services backed by mobile phone data collection and reporting.

3) The EXPLOR Award is seeking nominations for its 2015 announcement this November at the Market Research Event.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections. You can read it HERE.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR

Publishers relish real-time data but… AARP launches Boomer ad agency (RBDR 9.2.2015)

Today on the Research Business DAILY Report:

1) Publishers reveal in a Forrester Research study their immense appreciation for real-time data, understanding its positive revenue impact, but…

2) AARP launches its new advertising agency to offer clients the association’s very special understanding and how to market to Boomers.

3) WPP CEO Sir Martin Sorrell tells analysts that online measurement is lacking–and he offers a few prescriptions for the problem.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections. Find it HERE.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR, RFL Communications, Inc.

TAM merges with BARC in India. Unilever Foundry adds Crowdsourcing. (RBDR 9.1.2015)

Today on the Research Business DAILY Report:

1) TAM Media Research gets its foot back into India’s TV ratings business by merging with BARC, the nation’s current TV ratings provider.

2) Unilever expands the scope of its Foundry innovation collaboration program with expansion into Crowdsourcing.

3) The Next Generation Market Research group is accepting nominations for 3 different awards until Labor Day, September 7.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections. Read it HERE.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR, RFL Communications, Inc.

Oracle buys Maxymizer. Google Glass returning. (RBDR 8.31.2015)

Today on RBDR:

1) Oracle enters an agreement to buy Maxymizer, boosting its Web viewing measurement and analysis.

2) New statistics reveal companies are shifting their focus and spending from customer channels to tracking the full customer journey and new evidence of the TV-Twitter connection, and its benefits.

3) Multiple reports says Google Glass is coming back, boasting additions and improvements.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections, which you can find by clicking HERE.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR

Unilever’s SharkTank MR: having 2x the Impact @ 1/2 the Time & Cost (RBDR 8.6.2015)

Today: Unilever SVP Marketing & Strategic Insights Stan Sthanunathan discusses the company’s “SharkTank” program that is funneling brand new research tools and techniques into the corporation for testing and scaling up.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai