Bob Lederer RFL Communications, Inc.

Decipher’s new white paper re-establishes mobile trends and insights; Clarifying capability differences between brand panels & online communities (RBDR–2/18/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Today: 1) Decipher’s latest mobile research white paper shows strengthening of existing mobile trends and the need to accommodate mobile survey screen sizing.
The link to the Decipher white paper: https://www.decipherinc.com/n/uploads/images/pages/Decipher_Mobile_Research_White_Paper_Update.pdf
2) Dub’s Kerry Hecht points out a problem she has discovered: some clients are confused about the difference between what a branded panel can do versus an online brand community.

Bob Lederer RFL Communications, Inc.

Facebook shared data with 74 govts; Have a brand complaint? Use social media! (RBDR–8/29/13)

Today: 1) Facebook announced information-sharing requests received from 74 countries around the world during first half of 2013. 2) Social media is clearly the most reliable communication vehicle for complaints to brands and companies, based on new study data. 3) A New York newspaper report that ESPN could try to stop Nielsen’s takeover of Arbitron only scratches the surface of the FTC’s considerations before approvals. 4) New CMOs at the Levi brand and MasterCard are overseeing MR at those businesses.

Sponsored by Decipher Inc. (http://www.decipherinc.com), focused on technology and research systems that bring data to life, and revealing how even seemingly small discoveries can yield meaningful insights.

Here is today’s mobile research insight, provided courtesy of Decipher:

Click to access Decipher_SlidersDesignBestPractices.pdf

Bob Lederer RFL Communications, Inc.

RBDR for August 28, 2013

1) What some businesses are doing to fill the gap between Big Data job openings and finding quality, skilled personnel (and what can MR learn from that). 2) Pew Research reports an alarming 20% of U.S. homes do not have a broadband connection despite 98% of the population living in broadband-equipped locales– explaining why is purely speculative.

Sponsored by Decipher Inc. (http://www.decipherinc.com), focused on technology and research systems that bring data to life, and revealing how even seemingly small discoveries can yield meaningful insights.

Here is today’s mobile research insight, provided courtesy of Decipher:

http://www.decipherinc.com/n/uploads/…

Bob Lederer RFL Communications, Inc.

Many cos. using employees in their surveys; Big data: the Hype versus Realities (RBDR–7/27/13)

1) Best Practices, LLC study shows many large companies are using their employees as respondents. 2) All Things Digital Senior Editor Arik Hesseldahl separates Big Data hype from its realities. 3) RFL Communications’ new website enables you to view today’s RBDR, plus the previous 30, on its homepage. Visit http://www.rflonline.com.

Sponsored by Decipher, Inc. (http://www.decipherinc.com), focusing on technology and research systems that bring data to life and revealing how even seemingly small discoveries can yield meaningful insights.

Here is this week’s second mobile MR insight, courtesy Decipher, Inc.:

http://mrboard.decipherinc.com/2013/0…