Bob Lederer RBDR

New Super Bowl ad evaluation method. Fuguitt: what’s coming at ARF this week. (RBDR 3.16.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out more about Research Now panels and its innovative digital data collection: http://bit/do.researchnow.

Today on RBDR: 1) Ipsos and RealEyes have specific recommendations for how to compose a successful Super Bowl ad. 2) Facebook declares its belief that advertisers should judge their online advertising effectiveness based on the number of ads that are viewed on the desktop screen or mobile app. 3) ARF President Gayle Fuguitt shares highlights of this week’s Re-Think conference.

Bob Lederer RBDR

CBS supplements TV data. Tech wearable sensor breakthrough (RBDR 9/22/2014)

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) Scottish pollsters were uneasy tim their pre-vote efforts, and although they all got the final overall result correct the margin of error was way off. (http://fivethirtyeight.com/datalab/why-pollsters-think-they-underestimated-no-in-scotland/) (http://www.washingtonpost.com/blogs/worldviews/wp/2014/09/17/what-do-the-polls-really-say-about-scotlands-referendum-on-independence/) 2) CBS is launching additional time-shifted TV viewing data to supplement Nielsen data. 3) Two European institutions announced they have developed a method of creating wearable sensors by adding graphene to store-bought rubber bands.

Bob Lederer RFL Communications, Inc.

Media MR News from ARF ReThink with Bill Harvey (RBDR–3/27/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for
insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: Bob Lederer gets an insider’s media research news update at ARF’s Annual Conference from the esteemed Bill Harvey. Subjects include neuroscience’s major jump into prominence thanks to an endorsement from ARF, introduction of new CBS TV network research and the cross-platform link between TiVo and Symphony Advanced Media.

Bob Lederer RFL Communications, Inc.

Proposed additional CX Metric: “Customer Effort;” Rentrak signs up CBS; Kelley Styring comments on coping with MR Innovation (RBDR–1/21/2014), sponsored by Decision Analyst

Today:

1) On her “Impact Blog,” Impact Learning Systems International’s Monica Postell makes a solid case to incorporate “Customer Effort” as a new CX metric.

2) Rentrak made great financial and media strides in signing up CBS to its StationView Essentials service.

3) InsightFarm’s Kelley Styring speaks up with her opinion about the pace and opportunities available through market research innovations.

Decision Analyst President & CEO Jerry Thomas invites you to read his
new thought piece about Brand Strategy. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

———————————————————————————————

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)