“Prompt” Unveils ChatGPT’s MR Benefits / RBDR

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January 18, 2023

Today on RBDR: David Boyle, Director of Audience Strategies, builds capabilities (teams, processes and technologies) that delivers audience strategies in politics, music, book publishing, TV, startups and luxury retail. Last year, after becoming obsessed with ChatCPT he decided to share his observations about its impact on market research. (David’s special 50%-off price for RBDR viewers for his new book, “Prompt,” is good only through January 31, 2023: https://prompt.mba/discount/JRRG3Z4E9HGQ?redirect=%2Fproducts%2Fprompt-ebook)

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MR damaged by political ads. Boyle’s social media initiatives. (RBDR 11.6.2014)

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On today’s RBDR, 1) WJ Schroer Co.’s Bill Schroer says research’s credibility is being damaged by MR’s use in political advertising and the like. 2) Part 2 of RBDR’s interview with BBC Worldwide EVP Insights David Boyle discloses initiatives and frustrations around improving social media for research purposes.

Macromill-MetrixLab merger. BBC EVP Insights talks social media (RBDR 11.5.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR, 1) Macromill and MetrixLab announce a merger that brings together $300 million in worldwide revenues and kicks off an ambitious four-point plan to make the merged business a game changer. 2) In part 1 of an interview on RBDR, BBC Worldwide EVP Insights David Boyle speaks about the value of social media research, today and in the future.