Bob Lederer RFL Communications, Inc.

“Prompt” Unveils ChatGPT’s MR Benefits / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

————————————————————————————-

January 18, 2023

Today on RBDR: David Boyle, Director of Audience Strategies, builds capabilities (teams, processes and technologies) that delivers audience strategies in politics, music, book publishing, TV, startups and luxury retail. Last year, after becoming obsessed with ChatCPT he decided to share his observations about its impact on market research. (David’s special 50%-off price for RBDR viewers for his new book, “Prompt,” is good only through January 31, 2023: https://prompt.mba/discount/JRRG3Z4E9HGQ?redirect=%2Fproducts%2Fprompt-ebook)

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RBDR

MR damaged by political ads. Boyle’s social media initiatives. (RBDR 11.6.2014)

FREE email, Monday-Thursday, with multiple links to the newest RBDR video as soon as it is uploaded. Subscribe: ow.ly/CfFWE

RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR, 1) WJ Schroer Co.’s Bill Schroer says research’s credibility is being damaged by MR’s use in political advertising and the like. 2) Part 2 of RBDR’s interview with BBC Worldwide EVP Insights David Boyle discloses initiatives and frustrations around improving social media for research purposes.

Bob Lederer RBDR

Macromill-MetrixLab merger. BBC EVP Insights talks social media (RBDR 11.5.2014)

Subscribe to our FREE email that arrives Monday-Thursday with multiple links to each RBDR video as it is uploaded: ow.ly/CfFWE

RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR, 1) Macromill and MetrixLab announce a merger that brings together $300 million in worldwide revenues and kicks off an ambitious four-point plan to make the merged business a game changer. 2) In part 1 of an interview on RBDR, BBC Worldwide EVP Insights David Boyle speaks about the value of social media research, today and in the future.