Bob Lederer RBDR

SM data subbed for group qual data? Trump now embracing voter data. (RBDR 10.20.2016)

Today on RBDR:

1) A point of view from a social media company executive that social media data can be substituted for focus group qualitative data. Read this full story by clicking here.

2) Members of the Donald Trump presidential campaign claim that they have changed their candidate’s attitude towards the use of data to identify pro-Trump voters and to drive them to voting booths on November 8th.

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Bob Lederer RBDR

Forrester advice. WOM bests social. Facebook content public. (RBDR 3.12.2015)

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Today on RBDR: 1) Forrester Research VP Carl Doty advises companies to forego creation of Chief Data Officer or Chief Digital Officer positions. They are a distraction for what actually needs to happen inside the typical corporation. 2) Think social media is the most powerful influence on television viewing? Think again, says a University of Rochester Simon Business School study. It’s actually word of mouth. 3) Facebook is joining Twitter in making available information about what its members are talking about to marketers. 4) Candice Bennett is the latest researcher to enter the political arena.

Bob Lederer RFL Communications, Inc.

Debate: Super Bowl ads are worse or better than the norm? Facebook to share TV-related data; Datasift will help WPP clients with social media information; Nielsen opens Super Bowl Advertising Hall of Fame; Most successful mergers stress improved customer satisfaction along with synergies; 28% of consumers disguise their online identity (RBDR–2/5/2014)

Sponsored by RFL Communications (http://atomic-temporary-55608588.wpcomstaging.com)

Today: 1) Super Bowl advertising studies come to conflicting conclusions about the relative impact of these commercials versus others released during the year. 2) Datasift & WPP will work together to supply WPP clients with social media research insights; meanwhile, Facebook moves to make its TV-related comments available. 3) Companies that merge must emphasize customer satisfaction along with the synergistic efficiencies that are central to every deal. 4) Last week was Data Privacy Day; here are now statistics about what individuals actually do to protect their data privacy.