Bob Lederer RBDR

Decision scientists: overpaid? Tweets for TV correlate to watch behavior. (RBDR 07.06.2016)

Today on RBDR:

1) Barclays Head of Advanced Analytics Harry Powell bogs about British CEOs’ dislike of how much decision scientists in their companies are being paid…but Howell says there is no sign that this trend is going to change.

2) A study claims that increases in certain emotions expressed in Twitter tweets about TV programs correlates to predictability of viewing in comedy, drama and romantic series.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry W. Thomas’ new article titled “Qualitative Analytics.” Read it by clicking here.

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Bob Lederer RBDR

Video ads better received on smartphones than TV (RBDR 7.9.2015)

Today on RBDR: 1) FacebookIQ study conducted by SalesBrain shows people prefer watching advertising on smartphones vs. TV 2) Data scientists already working in corporations are discouraged that a path outside technical roles to senior positions does not exist. 3) What is holding back marketers from immediately doing more mobile and social media work? Being able to calculate and verify ROI for both.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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Bob Lederer RBDR

Do we need Data Scientists? Strong audiences for SB49 commercials. (RBDR 2.4.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR:  1) The case against corporations that feel they need to go all out for data scientists.  2) Super Bowl commercials maintained the audience levels that were in place during Super Bowl 49 itself, a situation unlike that recorded during usual sporting events.  3) Gap, Inc. decides to do away with Chief Marketing Officer in favor of a Customer Experience officer. Could it be the start of a trend?