What’s Wrong With Data Scientists Buying Into Big Data / RBDR

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March 12, 2019

Today on RBDR: Why has Big Data altered the quality commitments of data scientists? Realclear Media Fellow Kalev Leetaru explains several short cuts adopted by data scientists in dealing with Big Data results–none of which are positive for research results.

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Ways for Traditional MRers to Regain Corporate Standing | RBDR

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April 23, 2018. Today on RBDR:

Bill Harvey suggests multiple ways that traditional corporate researchers can regain some of their stature inside their companies by picking up the ball and explaining the “whys” behind data scientists’ appreciated work.

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The mystery of algorithms, except for data scientists. Nielsen phasing out TV paper diaries. (RBDR 09.19.2016)

Today on RBDR:

1) None of us, aside from Data Scientists, understand the algorithms they use and which ones they use.

2) Nielsen announces that it will do away with TV paper diaries in 2017 and, for good, in 2018.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Survey Sampling Director of Global Knowledge, Pete Cape, has composed a White Paper. “Benefits and Challenges for Today’s Online B2B Research Methodology” is a valuable document for people who know next to nothing about Business to Business surveys. Read it by clicking here.

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Decision scientists: overpaid? Tweets for TV correlate to watch behavior. (RBDR 07.06.2016)

Today on RBDR:

1) Barclays Head of Advanced Analytics Harry Powell bogs about British CEOs’ dislike of how much decision scientists in their companies are being paid…but Howell says there is no sign that this trend is going to change.

2) A study claims that increases in certain emotions expressed in Twitter tweets about TV programs correlates to predictability of viewing in comedy, drama and romantic series.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry W. Thomas’ new article titled “Qualitative Analytics.” Read it by clicking here.

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Video ads better received on smartphones than TV (RBDR 7.9.2015)

Today on RBDR: 1) FacebookIQ study conducted by SalesBrain shows people prefer watching advertising on smartphones vs. TV 2) Data scientists already working in corporations are discouraged that a path outside technical roles to senior positions does not exist. 3) What is holding back marketers from immediately doing more mobile and social media work? Being able to calculate and verify ROI for both.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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