Bob Lederer RFL Communications, Inc.

Debate: Super Bowl ads are worse or better than the norm? Facebook to share TV-related data; Datasift will help WPP clients with social media information; Nielsen opens Super Bowl Advertising Hall of Fame; Most successful mergers stress improved customer satisfaction along with synergies; 28% of consumers disguise their online identity (RBDR–2/5/2014)

Sponsored by RFL Communications (http://RFLonline.com)

Today: 1) Super Bowl advertising studies come to conflicting conclusions about the relative impact of these commercials versus others released during the year. 2) Datasift & WPP will work together to supply WPP clients with social media research insights; meanwhile, Facebook moves to make its TV-related comments available. 3) Companies that merge must emphasize customer satisfaction along with the synergistic efficiencies that are central to every deal. 4) Last week was Data Privacy Day; here are now statistics about what individuals actually do to protect their data privacy.

Bob Lederer RFL Communications, Inc.

Today is Data Privacy Day around the world; 2014: Will it be the Year of Data Analytics for marketers? Corporate Data Quality around the world is shockingly “poor,” says Experian Data Quality white paper (RBDR–1/28/14)

Today on RBDR, sponsored by KL Communications (http://www.klcommunications.com):

1) On global Data Privacy Day, MRA releases its Top 10 U.S. government officials who are involved and committed to the cause of consumer privacy. 2) The State of Marketing Report from Salesforce and ExactTarget makes the case that 2014 could be The Year of Data Analytics for Marketers. 3) Experian Data Quality’s “State of Data Quality White Paper” calls into question the quality of company data. On example from this damning report: U.S. companies believe 25% of their data is inaccurate. Think about that for a moment.

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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)