Japan: Twitter’s new key market. B2B Satisfaction Survey Success. RBDR Correction. (RBDR 04.25.2016)

Today on RBDR:

1) Japan is a particularly key market in Twitter’s plan to expand its data licensing revenues.

2) B2B Customer Satisfaction surveys contain four key success components, three of which senior executives believe are most important to them.

3) Correction about our story detailing the acquisition of J.D. Power from last week.

RBDR is sponsored by 4iUniversity, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Twitter data licensing revenue increases. Annie Pettit on mobile survey creation. (RBDR 04.20.2016)

Today on RBDR:

1) Twitter’s data licensing revenues are growing faster than almost anything else in the company.

2) Annie Pettit is right about survey creation, arguing that devising surveys for mobile first can solve multiple research problems.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities.

And, consider today’s advice from KL Communications President Kevin Lonnie:

With increasing pressure to demonstrate ROI out of the research function, customer co-creation provides an opportunity to boost the odds of a successful product introduction.

Find some low hanging fruit, where nothing has worked particularly well in a long while, but also be very selective and wait for the perfect opportunity. Aim for the fences, but protect yourself by keeping expectations low.

Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.