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June 19, 2018. Today on RBDR:
Kantar President Wayne Levings provides an update on the current and possible future role of Kantar, inside and independent of WPP.
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June 14, 2018. Today on RBDR:
David VL Smith has been teaching and nuturing market researchers to become storytellers for over a decade, well before it became a must-have capability for any market researcher to shine. David shares some of his learnings from those 10 years of experience.
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August 30, 2017. Today on RBDR:
The International Institute for Analytics’ recent report called the insurance industry’s use and handling of data the least mature of 12 vertical markets. The issue is integrating and making sense of those data.
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Today: 1) Why “tracking” keywords on Pinterest is a waste of time. 2) CRM stands for Customer Relationship Management. Or does it? Two researchers says it can also stand for “Company Recession Management” and they claim to have research that proves it. 3) Bill Harvey reviews 3 media research improvements that will take some time but are so worth it.
