Sage “Analytics” Advice For MRers / RBDR

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November 4, 2019

Today on RBDR: Burtch Works, producer of an annual market research salary survey, stepped out to give advice to market researchers who see and are concerned about the rapidly expanding role of analytics inside their companies. (Link to study: https://www.burtchworks.com/2019/10/14/marketing-research-2019-salaries-hiring-market-trends-industry-outlook/)

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Data Analytics Platform Difficulties / RBDR

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July 31, 2019

Today on RBDR: Establishing a fully functional and efficient data analytics platform inside an organization has many tricky steps to ensure that data scientists can deliver on their corporate assignments without being distracted or frustrated.

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Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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Gary Angel Pep Talk to Decision Scientists Re ML and AI | RBDR

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May 16, 2019

Today on RBDR: In another of his “Measurement Minutes,” Gary Angel of Digital Mortar gives decision scientists a pep talk, explaining, “Machine Learning is a tool for making sense of data, but until AI gets a lot less artificial the sense lives only in people.”

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Gary Angel: ML’s Curve Ball At Data Analysts | RBDR

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May 6, 2019

Today on RBDR: Welcome back to Digital Mortar’s Gary Angel, who delivers his second RBDR “Measurement Minute.” This episode is an expert look at Machine Learning and its unexpected impact on data analysts. What can they do to turn the emerging situation into a positive?

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