Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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Gary Angel Pep Talk to Decision Scientists Re ML and AI | RBDR

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May 16, 2019

Today on RBDR: In another of his “Measurement Minutes,” Gary Angel of Digital Mortar gives decision scientists a pep talk, explaining, “Machine Learning is a tool for making sense of data, but until AI gets a lot less artificial the sense lives only in people.”

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Gary Angel: ML’s Curve Ball At Data Analysts | RBDR

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May 6, 2019

Today on RBDR: Welcome back to Digital Mortar’s Gary Angel, who delivers his second RBDR “Measurement Minute.” This episode is an expert look at Machine Learning and its unexpected impact on data analysts. What can they do to turn the emerging situation into a positive?

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Combatting Market Research’s Job Fear Cascade” | RBDR

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March 11, 2019

Today on RBDR: Bill Harvey shares some important thoughts about how traditional corporate market researchers should protect themselves and, thereby, their internal standing by revising their skill set.

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Insight into Ipsos’ Buyout of Four GfK Divisions | RBDR

 

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August 1, 2018. Today on RBDR:

An analysis of Ipsos’ proposed acquisition of four GfK custom research divisions from the perspectives of both companies.

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