Bob Lederer RFL Communications, Inc.

Striking New Customer Costs; Analytics Don’t Deliver For CMOs / RBDR

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August 30, 2022

Today on RBDR: Two studies merit your attention. One, the cost of retailers acquiring new customers has spiraled upward by 222% since 2014. Second, CMOs are not receiving the information, insights and actionability they’ve expected from their company’s analytics.

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Bob Lederer RFL Communications, Inc.

Lifesciences Battle To Tame Data & Analytics For Innovation / RBDR

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May 6, 2022

Today on RBDR: Data and data analytics from smartphone apps, wearable devices and social media fuel lifesciences companies’ plans for innovation. However, there are challenges to capturing and analyzing data. Healthcare Triangle CTO Sudish Mogul blogged three suggestions to smooth over those challenges.

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Bob Lederer RFL Communications, Inc.

Sage “Analytics” Advice For MRers / RBDR

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November 4, 2019

Today on RBDR: Burtch Works, producer of an annual market research salary survey, stepped out to give advice to market researchers who see and are concerned about the rapidly expanding role of analytics inside their companies. (Link to study: https://www.burtchworks.com/2019/10/14/marketing-research-2019-salaries-hiring-market-trends-industry-outlook/)

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Bob Lederer RFL Communications, Inc.

Data Analytics Platform Difficulties / RBDR

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July 31, 2019

Today on RBDR: Establishing a fully functional and efficient data analytics platform inside an organization has many tricky steps to ensure that data scientists can deliver on their corporate assignments without being distracted or frustrated.

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Bob Lederer RFL Communications, Inc.

Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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