Bob Lederer RBDR

PreTesting’s Dan Morris on research innovations of truVue. (RBDR 08.10.2016)

Today on RBDR:

PreTesting Group President Dan Morris explains the breakthrough ethnographic, qualitative and quantitative research opportunities from use of truVue, which enables you to see and hear what consumers are saying to others and out loud to themselves as they go through the motions of their day.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, be sure to visit their website.

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Bob Lederer RBDR

Dan Morris talks engagement measurement with “SACCADIC.” (RBDR 07.21.2016)

Today on RBDR: “Engagement” is one of research’s new interests and pet phrases. RBDR has discovered Pretesting Group’s “SACCADIC” Eye Testing process, which looks like a clear step up in engagement measurement. President Dan Morris agreed to speak to us about what new elements it brings to research’s “engagement:” effort.

You can read Pretesting founder Lee Weinblatt’s blog, where you can learn more about successful commercial uses of SACCADIC, by clicking here.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Visit their website for more information.

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