Growing Acceptance of Customer Lifetime Value / RBDR

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June 4, 2019

Today on RBDR: Don’t look now, but Customer Lifetime Value has caught on with marketers–and in spite of the normal difficulty in calculating it, CLV is only gaining credibility and complementary value with related metrics.

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B2B Reliance On Mktg Depends On Firm’s Size | RBDR

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July 19, 2018. Today on RBDR:

A survey provides evidence that the smaller the B2B company, the greater the confidence and reliances on marketing – however, the larger the B2B company the less marketing seems to matter to company management.

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SM assesses brand health. Sales predictor looks for commercial testers. (RBDR 9/5/2014)

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Today on RBDR: 1) Under pressure to dramatically increase its number of users, Twitter revamps its new user signup procedure. 2) A new study shows that social media can match more expensive and time consuming brand trackers early on in assessing a brand’s health. 3) Blue Marble Enterprises is looking for CPG brands to use its Blue Horizon tool to predict sales, one, two or more years out, plus Customer Lifetime Value and Future Customer Brand Equity.