Data Analytics Revelation: Customer Journey Not Linear / RBDR

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April 4, 2019

Today on RBDR: Gary Angel delivers his first RBDR “Video Measurement Minute,” an expert look at some fascinating, novel data analytics enterprise considerations. His first revelation: the customer journey IS NOT linear–and is driven by intensity of customer engagement.

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MR Clients Taking Action Against New Realities | RBDR

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July 16, 2018. Today on RBDR:

On a visit to Australia, Kantar Chairman Eric Salama made news when he noted that the research business has made giant strides, going beyond providing client insights AND actually devoting significant time and attention on using insights to motivate action.

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