Bob Lederer RFL Communications, Inc.

Study Says 2021 Will Awaken UK MR / RBDR

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January 27, 2021

Today on RBDR: Market research budgets for UK companies have been on a continuous downward trend over the past five years, according to IPA Bellwether. But a study from Censuswide reports 75% of UK companies will increase their research budgets in 2021.

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Bob Lederer RFL Communications, Inc.

Upholding Consumer Engagement In Covid-19 Era / RBDR

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May 6, 2020

Today on RBDR: DigitalMR CEO Michalis Michael takes on a most difficult task facing marketers right now: how to stay engaged with your customers even though they can’t use your product or service now, during the Coronavirus crisis. He offers 10 solutions.

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Bob Lederer RBDR

Added MR Role? Supporting CMO’s Advance To The Board | RBDR

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March 6, 2019

Today on RBDR: Ruchi Gunewardene’s guest column for the Daily Financial Times outlines two radical, market research- and financial analytics-driven steps a CMO must take to gain the attention and consideration of a company’s Board of Directors.

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