Bob Lederer RBDR

How Twitter users connect w/TV. What’s specifically wrong with Big Data. (RBDR 9.30.2015)

Today on RBDR: 1) Twitter reveals results of a study that shows a new dramatic link between television viewing and tweeting. (Story link: http://fortune.com/2015/09/21/here-are-some-tv-tips-from-twitter-everyones-favorite-second-screen/) 2) If you have a strong and positive belief about the current state of Big Data, you will want to think again after you hear our interview with Slater Victoroff, CEO of indico Data Solutions, on RBDR. (Story link: http://techcrunch.com/2015/09/10/big-data-doesnt-exist/#.nzwjs5:Q70F)

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KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

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Bob Lederer RBDR

Advertising MR explains Trump phenomenon. NHT still impacts online ad campaigns. (RBDR 9.17.2015)

Today on RBDR: 1) Advertising research studies that focus on the greater power and influence of emotion help explain the Donald Trump phenomenon, according to two University of Florida academics. [Link to this blog: http://theconversation.com/how-advertising-research-explains-donald-trumps-profound-appeal-47059%5D 2) Results from online advertising campaigns are still beset by inaccurate measurement as the result of non-human traffic.

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Media MR News from ARF ReThink with Bill Harvey (RBDR–3/27/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for
insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: Bob Lederer gets an insider’s media research news update at ARF’s Annual Conference from the esteemed Bill Harvey. Subjects include neuroscience’s major jump into prominence thanks to an endorsement from ARF, introduction of new CBS TV network research and the cross-platform link between TiVo and Symphony Advanced Media.

Bob Lederer RFL Communications, Inc.

CIOs are obstacle to corporate analytics; MR must market MR to colleges (RBDR–3/26/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: 1) SAS study says CIOs are an obstacle to corporations’ use of analytics.

2) Nielsen Twitter TV is expanding from the U.S. to Australia and Italy.

3) RBDR’s Bob Lederer discusses his suggestion that the research industry launch a national reach out to all U.S. colleges and universities to build or maintain a solid market research class and, perhaps, MR program.

Bob Lederer RFL Communications, Inc.

ARF: Innovate, Google Glass; Mixed mode data MR is “garbage”(RBDR–3/25/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for
insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: 1) 2 early news tidbits from the ARF Annual Conference that RBDR will follow through on for details. 2) Keynote Systems’ survey of 1600 professionals shows that mobile developers’ availability of mobile testing tools is their biggest challenge. 3) Paul Richard McCullough’s Greenbook Blog column explains that something many researchers do, mixed mode research, is garbage.