Growing Acceptance of Customer Lifetime Value / RBDR

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June 4, 2019

Today on RBDR: Don’t look now, but Customer Lifetime Value has caught on with marketers–and in spite of the normal difficulty in calculating it, CLV is only gaining credibility and complementary value with related metrics.

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How to make LinkedIn more valuable. What focus groups are not for. (RBDR 8.3.2015)

Today: 1) Two esteemed academics suggest multiple ways that LinkedIn could make its data even more worthwhile for business and research purposes. 2) Focus groups have questionable value for brand choices and color, look and tagline because it is more important to think in terms of standing out on the shelf than consumer preferences.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai