Bob Lederer RFL Communications, Inc.

What Is Inflation Doing To Brand Equity, Price Elasticity? / RBDR

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April 29, 2022

Today on RBDR: The British newspaper, The Guardian, investigated continuing significant price increases in these inflationary times taken by 100 companies. CPG retail price increases as U.S. inflation runs rampant led RBDR to think about brand equity, price elasticity and anything that might be more important for research to understand.

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Bob Lederer RBDR

Customer Experience biz boom. Even best insights don’t lead to top strategy. (RBDR 8.4.2015)

Today: 1) Two of Australia’s research-related associations merge. 2) Gartner reports that 86% of businesses to mostly compete on the basis of customer experience by 2016. 3) TNS Managing Director Gary de Ocampo explains why even the best insights do not normally lead to good corporate strategies.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

Bob Lederer RBDR

Positive implications of Instantly Product Watch launch (RBDR 2.12.2015)

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR: An important look at what “Instantly Product Watch” represents for the research industry’s future. In addition to ably assisting CPGs, it could become a critical new revenue and profit lifeline for sample providers.