New P&G CRM platform. 70% of Fortune 500s use focus groups. More mobile inroads. (RBDR 01.05.2016)

Today on RBDR:

1) The remarkable popularity of traditional focus groups in Fortune 500 companies.

2) The inroads mobile is making with paid social and paid search clicks.

3) P&G details for CPGMatters’ Jack Grant its new CRM platform and ecosystem, designed to spread its understanding of nearly five billion consumers globally.

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Kraft’s center-aisle initiatives. Unilever’s Sthanunathan on MR now & future. (RBDR 4.7.2015)

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Today on RBDR: 1) Kraft reveals some of the things it is doing to the center aisles of retails outlets in order to juice up its marketing and sales. 2) Unilever SVP & CMI Stan Sthanunathan talks to Bob Lederer about current and future research tools and his special relationship with Unilever CMO Keith Weed.

Harris Poll confirms MR undergrad potential. “Why” still hard w/shopper insights (RBDR 9/8/2014)

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Today on RBDR: 1) RBDR has encouraged the MR industry to actively pursue undergraduate students re MR and analytics as a career. A new Harris Poll shows 3 high schooler interests for college degrees could be a MR match.(http://www.marketwatch.com/story/survey-of-high-school-seniors-reveals-their-plans-for-the-future-that-may-help-bridge-the-skills-gap-2014-09-05) 2) A Unilever and Kantar presentation about shopper insights teaches several important things about the subject. (http://www.aaramshoppro.com/2014/09/unilever-scores-with-in-moment-research.html) 3) Lightspeed finally merges with GMI and the owner of a market research company her intent to run for the office of mayor of Nashville.