Bob Lederer RFL Communications, Inc.

Denny’s Three Profitable Covid Marketing Changes / RBDR

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January 21, 2021

Today on RBDR: Denny’s Brand Chief, John Dillon, explained at The Drum’s Digital Summit three marketing steps that “America’s Diner” took to improve its business in response to the pandemic. Those account for the chain’s better-than-estimated earnings results, and are marketing and MR lessons for other companies.

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Bob Lederer RFL Communications, Inc.

Behavioral Science Battles The Coronavirus / RBDR

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September 15, 2020

Today on RBDR: New York University Abu Dhabi Assistant Professor of Psychology Jocelyn Bélanger described his gungho participation in setting up a global behavioral science-based survey to help understand why some people follow the rules established to avoid being hit with Covid-19.

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Bob Lederer RFL Communications, Inc.

Covid Gave Birth To Unprecedented Media Lab / RBDR

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August 27, 2020

Today on RBDR: The Coronavirus impact on all media is perceived by Nielsen Senior Vice President – Product Strategy Brian Fuhrer as a never-seen-before “Lab scenario.” It has been highlighted by a concentrated period of consumer adoption of new and potentially disruptive media technologies like nothing before.

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