Covid Will Help SM End Reliance On MR / RBDR

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August 26, 2020

Today on RBDR: Over a decade ago, Procter and Gamble’s Head of insights, Kim Dedeker, spoke publicly about social media research evolving so quickly that it could do away with the need for traditional research. Salt and Pepper Consulting Chief Strategist and founder Abhik Choudhury foresees social media actually replacing traditional research in the post-Coronavirus period.

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Ukraine View of Dealing With Coronavirus (#2) / RBDR

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August 6, 2020

Today on RBDR: Ukraine-based, independent Digital Marketing Consultant Dana Kachan identifies three critical self-investigations companies should conduct to vastly improve their business positions in the midst of the Coronavirus crisis. (Her script for this RBDR: https://drive.google.com/file/d/12L4cN1kuZteNzCxG6_rnYOniiBAXD059/view?usp=sharing)

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Dealing With Coronavirus: The View From Ukraine / RBDR

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August 5, 2020

Today on RBDR: Independent Digital Marketing Consultant Dana Kachan, based in Ukraine, encourages companies to look at dealing with Coronavirus as the opportunity to grab a leadership position in their business categories. (Dana Kachan’s Script for this RBDR: https://drive.google.com/file/d/1fmKMDlO6r3mZcaRdx3UHoiDkhOUGQbwG/view?usp=sharing)

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Consumers Accept Covid Changes; Timely MR Rolling / RBDR

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June 24, 2020

Today on RBDR: MFour EVP Alex Colao reveals findings that show consumers are settling in with some Coronavirus-driven changes, a few which they think will stick permanently. Colao also discloses a complementary research angle to deliver superior brand understanding.

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MR Shouldn’t Be Pennywise, Pound Foolish Even In Covid-19 Era / RBDR

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May 21, 2020

Today on RBDR: Media researcher Bill Harvey strongly opposes the philosophy “Pennywise and Pound-Foolish.” He points to the federal government’s current oversight of Coronavirus after two virus experiences in the last decade. There are parallels in market and media research.

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