Fox Study’s Coronavirus Impacts / RBDR

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March 31, 2020

Today on RBDR: Fox Television is releasing a six-year study. Two weeks ago, Bill Harvey emphasized necessary changes in advertiser messaging. The Fox study’s conclusions about what NOT TO CUT from media plans have gained increased significance from the Coronavirus.

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Brands Must Alter Their Consumer Behavior Now / RBDR

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March 25, 2020

Today on RBDR: Companies and brands already find themselves under the gun as the U.S. Coronavirus crisis barely gets started. In the crosshairs are the fulfillment of their promises to consumers and somewhat obvious essentials they should be providing their consumers without a request.

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Bob Lederer’s Coronavirus Perspective / RBDR

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March 23, 2020

Today on RBDR: A commentary from RBDR Producer Bob Lederer with his hopefully compassionate thoughts about how our viewers and others might want to consider how to relate to and cope with the Coronavirus outbreak.

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