IRI’s FREE Covid-Era CPG Forecasting Data / RBDR

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October 19, 2020

Today on RBDR: IRI Strategic Analytics President KK Davey explains that the new IRI CPG Demand Index™ Forecast service (available to all businesses, even non-IRI clients) focuses on grocery categories during Covid. Forecasts are predicated on the impact of complex, interdependent factors, including pandemic trends, consumers, lifestyle shifts, shopper channels, employment and income growth.

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Fraud Is Undeterred Online Data Quality Problem / RBDR

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October 15, 2020

Today on RBDR: Data Quality Consultant Efrain Ribeiro speaks to RBDR about online data quality’s greatest problem: fraudulent respondents and responses. Sadly, he does not see an immediate or comprehensive answer.

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Research’s New Normal As It Moves Through Covid / RBDR

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October 7, 2020

Today on RBDR: Sherry Fox, a career global-insights strategist with over four decades of market research experience, describes the Coronavirus-imposed new normal that might have lasting impact.

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Covid-Era Procter Insights From Kirti Singh / RBDR

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September 21, 2020

Today on RBDR: RBDR presents excerpts from Procter and Gamble Chief Analytics and Insights Officer Kirti Singh’s appearance on Charles Trevail’s “Inside Out” podcast. Here, you’ll hear Singh’s thoughts about Procter and Gamble and the Coronavirus.

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Covid Will Help SM End Reliance On MR / RBDR

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August 26, 2020

Today on RBDR: Over a decade ago, Procter and Gamble’s Head of insights, Kim Dedeker, spoke publicly about social media research evolving so quickly that it could do away with the need for traditional research. Salt and Pepper Consulting Chief Strategist and founder Abhik Choudhury foresees social media actually replacing traditional research in the post-Coronavirus period.

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