Consumers Accept Covid Changes; Timely MR Rolling / RBDR

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June 24, 2020

Today on RBDR: MFour EVP Alex Colao reveals findings that show consumers are settling in with some Coronavirus-driven changes, a few which they think will stick permanently. Colao also discloses a complementary research angle to deliver superior brand understanding.

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MR Shouldn’t Be Pennywise, Pound Foolish Even In Covid-19 Era / RBDR

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May 21, 2020

Today on RBDR: Media researcher Bill Harvey strongly opposes the philosophy “Pennywise and Pound-Foolish.” He points to the federal government’s current oversight of Coronavirus after two virus experiences in the last decade. There are parallels in market and media research.

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Yes, MR Agency Self-Doubts During Covid-19 Are Normal / RBDR

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May 14, 2020

Today on RBDR: Digital Mortar CEO Gary Angel reviews his decision-making about his company during this Covid-19 crisis, disclosing DigitalMR’s revised daily regimen, his uncertainty thus far, and what we can learn from Shakespeare’s “Hamlet.”

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Research Agency Adjusting Wares During Covid-19 / RBDR

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May 7, 2020

Today on RBDR: In the first of a two-part commentary, Digital Mortar CEO Gary Angel compares his personal and professional ups and downs during the post-9/11 period with what he feels and is during in the Coronavirus period.

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Bill Harvey Offers More Good Covid-19 Ideas / RBDR

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April 23, 2020

Today on RBDR: Media researcher Bill Harvey follows up with RBDR after receiving reactions from several corporate advertising and research executives to his earlier suggestions concerning Coronavirus media messaging alterations

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