Bob Lederer RFL Communications, Inc.

Qualtrics Shares Its 2020 Covid-Research Facts/ RBDR

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Today on RBDR: Qualtrics has released its report on facets of how Covid-19 impacted the market research industry in 2020. It contains fascinating, previously only-speculated facts and figures.

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Bob Lederer RFL Communications, Inc.

Top Four 2020 Consumer Insights Trends / RBDR

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December 8, 2020

Today on RBDR: Digsite CEO Monika Wingate explains a number of important consumer research changes ushered in by responses to the Coronavirus. Some of them will carry over into 2021, complemented by additional new changes.

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Bob Lederer RFL Communications, Inc.

Research’s Evolution Through The Pandemic / RBDR

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December 2, 2020

Today on RBDR: Nigel Hollis, Kantar’s Chief Global Brand Analyst through most of 2020, summarizes the evolution of research conducted from the early stages of the Coronavirus pandemic through the latter stages of 2020.

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Bob Lederer RFL Communications, Inc.

IRI’s FREE Covid-Era CPG Forecasting Data / RBDR

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October 19, 2020

Today on RBDR: IRI Strategic Analytics President KK Davey explains that the new IRI CPG Demand Index™ Forecast service (available to all businesses, even non-IRI clients) focuses on grocery categories during Covid. Forecasts are predicated on the impact of complex, interdependent factors, including pandemic trends, consumers, lifestyle shifts, shopper channels, employment and income growth.

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Bob Lederer RFL Communications, Inc.

Fraud Is Undeterred Online Data Quality Problem / RBDR

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

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October 15, 2020

Today on RBDR: Data Quality Consultant Efrain Ribeiro speaks to RBDR about online data quality’s greatest problem: fraudulent respondents and responses. Sadly, he does not see an immediate or comprehensive answer.

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