Bob Lederer RFL Communications, Inc.

Consumers Demand Social Consciousness From Brands / RBDR

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July 20, 2020

Today on RBDR: Converseon founder & CEO Rob Key says consumers are demanding that brands become proactively involved in solving great societal issues. The Converseon “Brand Purpose Favorability Index” is measuring the consumer standing of each brand.
Email RKey@Converseon.com to add your brand to the Index. And read this white paper: https://www.brandpurpose.converseon.com/brand-purpose-guide

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Bob Lederer RBDR

Study shows social can add to brand research (RBDR 1.19.2015)

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: We interview the three key developers of a research study that demonstrated that social data is also quantitative and predictive, on top of what everyone accepts as its qualitative nature: University of Maryland Professor of Marketing Wendy Moe, Converseon CEO Rob Key and Rubinson Partners President Joel Rubinson.

Bob Lederer RFL Communications, Inc.

Social media outshining MR inside cos; Analytic training for college mktg students (RBDR 8/19/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) Converseon Senior Strategist Mike Moran’s great blog about the collaborating role of social media with marketing research inside corporations makes several important points, including the predominating role that social media plays inside organizations. 2) The research industry shortage of analytically-skilled workers has not been adequately addressed, but Teradata is making its pitch to accelerate the education and training of needed personnel.